Our Story

Influenced by their father Franco, second generation hairdressers Toni, Guy, Bruno and Anthony Mascolo founded TONI&GUY in 1963. After their father, an entrepreneurial hairdresser and salon owner himself moved his family to London, the brothers continued Franco’s legacy by opening up the very first TONI&GUY salon in the South of London.

TONI&GUY established their name and created a legacy in their first 20 years in business throughout London. The brothers then embarked on a new venture, expanding TONI&GUY to North America with the first TONI&GUY salon location in Dallas, Texas. Next in their mission to take North America by storm, they launched the TIGI product line. Half a decade later, they expanded even further with the first TONI&GUY hairdressing academy. This new division of the brand was a natural progression in the TONI&GUY philosophy of education and continued training.

From the South of Italy to the South of London, North America and across the globe, the Mascolo name has become synonymous with quality hairdressing and innovation within the beauty industry. Their ability to fuse fashion and hairdressing with innovative styles and commercial viability along with their firm belief in treating each client as an individual has made TONI&GUY a prominent player in the industry.